myhomeIQ review
myhomeIQ is a Mortgage Lead Generation product from SOA Labs, Inc.. MortgageTechReview scores myhomeIQ 4.0 out of 5.0, ranking myhomeIQ #8 of the 34 products tracked in Mortgage Lead Generation Software, as of August 11, 2026. Scores on MortgageTechReview are weighted across five axes and are never paid for or influenced by a vendor relationship.
myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. Predictive scoring sits on top and flags who is likely to sell within twelve months. Around that sit a refinance scanner, buyer funnels for niche programs, landing pages and an agent discovery tool. The agent tool turns the homeowner report into a shared asset with a real estate partner. It is built for the individual originator and the branch, and the agent partnership angle is what decides it. The gap is connectivity, since the site describes database sync without naming a single system.
How myhomeIQ compares to Homebot
Ranked first in LEADSHomebot currently scores highest in LEADS, so every other product in the category is compared against it here. That is a ranking on our published rubric rather than a recommendation, and it changes when the scores change. Category Leader
| Axis | myhomeIQ | Homebot |
|---|---|---|
| Production impact | 4.0 | 4.8 |
| Functionality & depth | 4.1 | 4.4 |
| Integrations & ecosystem | 3.2 | 4.4 |
| Adoption & support | 4.1 | 4.9 |
| Return on spend | 4.4 | 4.9 |
| Overall | 4.0 | 4.7 |
myhomeIQ wins 0 of 5 axes against Homebot, on the weight profile published for this category. Full head-to-head →
Where it wins
- Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners
- Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable
- Unlimited agent connections at no extra cost make co-marketing cheap to expand
- Enterprise adds white-label branding, central admin, branch management and compliance control for field deployments
Where it falls short
- No named CRM or LOS integration, only a general statement that databases sync
- The annual plan bills $1,800 up front before the first report goes out
- Seller scoring is proprietary with no published accuracy measure, trusted rather than checked
- Equity reports are a crowded field, and differentiation rests on the agent features
Why it scores 4.0
Scored on the Lead Gen & Retention weight profile. The number shows where it sits in this category. It rests on evidence anyone can check, including the vendor's own record. The weights →
Production impact
40% of scoreMonthly equity reports keep an originator in a past client’s inbox through the quiet years, which is exactly when the relationship is normally lost. The refinance scanner and predictive seller scoring turn that presence into a call list, so it is not just a newsletter going out. Effect size tracks database size and whether anyone works the flags. Real, and short of transformational, since the seller score carries no published accuracy figure.
Functionality and depth
10% of scoreCoverage runs wider than the equity report norm. Homeowner reports, refinance certificates showing qualification status, predictive seller scoring and prequalification buyer funnels all ship, with landing pages to capture the response. A social and postcard marketing suite and an agent intelligence search come alongside. It is a marketing system for one originator and a branch, not an enterprise retention platform. Lender-wide controls appear only in the Enterprise tier.
Integrations and ecosystem
15% of scoreData gets in by sync or spreadsheet, and no named connector appears publicly. For a single loan officer with a contact export that is workable. For a lender wanting automated feeds out of an origination system it is awkward, and nothing pushes back into an LOS. Confirm the exact sync method for your CRM before assuming any of this runs unattended.
Adoption and support
10% of scoreCoaching and training sit in the published plans, which targets the usual way a marketing tool dies: bought, then never configured. The $200 setup fee signals guided onboarding rather than pure self-serve. Agents join free at two levels, so pulling a referral partner onto the platform costs nothing and needs no negotiation. Unlimited agent connections mean that stays true as the partner list grows.
Return on spend
25% of scoreOne recaptured refinance or purchase covers a year outright. The annual plan works out near $150 a month for up to 1,250 monitored homeowners, and overage is published at $0.25 or $0.20 a report, so a growing database brings no surprise invoice. Open, modest pricing on a retention play with a short path to a closed loan is why this scores where it does. The $1,800 bills up front.
On price. Fully published, which is rare in this category. Loan officers pay $247 monthly or $1,800 annually paid in full, each with a $200 one-time setup. Those tiers cover 1,000 and 1,250 homeowners, with extra reports at $0.25 and $0.20. Agents get two free tiers and a $250 per year premium option. Enterprise is custom and usage-based, so field deployments need a separate conversation.
