myhomeIQ vs HomeLight

What the rubric says

myhomeIQ and HomeLight are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, HomeLight an overall of 3.6. The widest gap between them is Functionality and depth, at 0.8 of a point. That axis measures whether it handles the messy loans and not just the clean file. myhomeIQ takes it, 4.1 to 3.3.

Where the five axes separate

On Functionality and depth the record favours myhomeIQ, 4.1 against 3.3. On Return on spend the record favours myhomeIQ, 4.4 against 3.8. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 2.8. On Adoption and support the record favours myhomeIQ, 4.1 against 3.8. On Production impact the record favours myhomeIQ, 4 against 3.8.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. HomeLight does not publish pricing. Its listed model is no lender fee for registration or pre-qualification, borrower-side economics not published. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for HomeLight: Web portal, lender registers and submits clients manually. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for HomeLight: Retail loan officers with move-up buyers blocked by a contingent sale. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. HomeLight: Removes the sale contingency and pulls the old payment out of DTI. HomeLight: Publishes real scale: $884 million-plus unlocked, 22,000 loan officers enrolled. HomeLight: Free to register and pre-qualify, with a stated 24 hour turnaround.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. HomeLight: A program you enroll in and submit to, not licensable software. HomeLight: HomeLight originates loans under NMLS 1529229, competing for the same borrower. HomeLight: Submission and status checks are manual, with no lender-side integration published.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for HomeLight: Purchase-focused originators losing move-up borrowers on debt-to-income or contingency.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. HomeLight: HomeLight’s lender product is Buy Before You Sell, a bridge program that removes the sale contingency. HomeLight: It unlocks up to 90% of CLTV at 0% interest, with free pre-qualification and a stated 24 hour.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 3.6. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.