Homebot vs myhomeIQ
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Alpine Software Group
SOA Labs, Inc.
| Axis | Homebot | myhomeIQ |
|---|---|---|
| Production impact | 4.8 | 4.0 |
| Functionality & depth | 4.4 | 4.1 |
| Integrations & ecosystem | 4.4 | 3.2 |
| Adoption & support | 4.9 | 4.1 |
| Return on spend | 4.9 | 4.4 |
| Overall | 4.7 | 4.0 |
Homebot wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Homebot and myhomeIQ are both scored in Lead Gen & Retention. Homebot carries an overall of 4.7, myhomeIQ an overall of 4. The widest gap between them is Integrations and ecosystem, at 1.2 of a point. That axis measures how well it reaches the rest of the stack. Homebot takes it, 4.4 to 3.2.
Where the five axes separate
On Integrations and ecosystem the record favours Homebot, 4.4 against 3.2. On Adoption and support the record favours Homebot, 4.9 against 4.1. On Production impact the record favours Homebot, 4.8 against 4. On Return on spend the record favours Homebot, 4.9 against 4.4. On Functionality and depth the record favours Homebot, 4.4 against 4.1.
In Lead Gen & Retention the rubric weights Production impact heaviest, at 40 percent. That is why the two overalls sit where they do.
How the weights turn axes into a score
Production impact carries 40 percent of the Lead Gen & Retention score. It measures whether the tool moves volume, pull-through or cycle time. Functionality and depth carries 10 percent of the Lead Gen & Retention score. It measures whether it handles the messy loans and not just the clean file. Integrations and ecosystem carries 15 percent of the Lead Gen & Retention score. It measures how well it reaches the rest of the stack. Adoption and support carries 10 percent of the Lead Gen & Retention score. It measures whether the team adopts it and gets unstuck. Return on spend carries 25 percent of the Lead Gen & Retention score. It measures what the spend returns, which is not the same as being cheap.
Pricing posture
Homebot publishes pricing. Its listed model is saas with published tiers, priced by contact count. myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise.
Deployment and who each one targets
Deployment for Homebot: Cloud, self-serve for individuals with enterprise rollout available. Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Segment focus for Homebot: Individual loan officers and retail lending teams working a past client database. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. The two entries name different buyers.
What each record credits
Homebot: Full individual pricing published: $125 to $300 monthly, $100 setup, $25 expansion blocks. Homebot: Named links to Salesforce, Total Expert, Mortgage Coach, SureFire, BombBomb, Shepherd and Zapier. Homebot: Enterprise proof at KeyBank, Guild Mortgage, Fairway and New American Funding. Homebot: Published engagement is strong, with 75% average opens and under 1% unsubscribe. myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. myhomeIQ: Enterprise adds white-label branding, central admin, branch management and compliance control for field deployments.
What each record holds against them
Homebot: The 7x ROI and 4x transact claims carry no independent audit. Homebot: No LOS integration named, so client data arrives as an upload. Homebot: Billing scales with database size, so stale contacts cost money every month. Homebot: A monthly email fails fast if the list is not maintained. myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. myhomeIQ: Equity reports are a crowded field, and differentiation rests on the agent features.
Which one fits which shop
Best fit for Homebot: Loan officers whose next loan is already sitting in their contact list. Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it.
What each entry concludes
Homebot: Homebot sends past clients a monthly report on home value, equity, refi options and what a move would. Homebot: Their behavior comes back to the loan officer as an intent signal. Homebot: Owned by Alpine Software Group, it publishes full individual pricing at $125 to $300 a month. Homebot: That alone puts it ahead of most of this category on evaluability. Homebot: The deciding question is database quality, since it bills by contact count and dead names return nothing. myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. myhomeIQ: Around that sit a refinance scanner, buyer funnels for niche programs, landing pages and an agent discovery tool. myhomeIQ: The agent tool turns the homeowner report into a shared asset with a real estate partner. myhomeIQ: It is built for the individual originator and the branch, and the agent partnership angle is what decides.
The short answer
Homebot finishes ahead on the published rubric, 4.7 to 4. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →