myhomeIQ vs ProPair

What the rubric says

myhomeIQ and ProPair are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, ProPair an overall of 3.8. The widest gap between them is Return on spend, at 0.6 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 3.8.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 3.8. On Functionality and depth the record favours myhomeIQ, 4.1 against 3.6. On Adoption and support the record favours myhomeIQ, 4.1 against 3.6. On Production impact the record favours ProPair, 4.1 against 4. On Integrations and ecosystem the record favours ProPair, 3.3 against 3.2.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. ProPair does not publish pricing. Its listed model is quote only, no model described. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for ProPair: Cloud, predictive scores and assignments delivered into the lender’s existing lead management system. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for ProPair: High-volume consumer direct and call center lenders with more leads than capacity. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. ProPair: Attacks the two decisions that move conversion: next lead worked and owning officer. ProPair: A published testimonial shows match and rank running inside Velocify, where the floor works. ProPair: Models train on your own historical outcomes, not a shared industry benchmark.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. ProPair: Velocify is the only integration named; the integrations page URL returns a 404. ProPair: Needs years of historical lead and disposition data, ruling out new consumer direct channels. ProPair: No pricing signal of any kind, not even how the fee is metered.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for ProPair: A lender buying enough leads that who works them, and in what order, changes the P&L.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. ProPair: ProPair is a machine learning layer that sits on top of your existing lead flow, replacing none. ProPair: RANK orders leads by predicted value, and MATCH assigns each to the officer whose history closes that profile.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 3.8. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.