TrustEngine vs myhomeIQ

What the rubric says

TrustEngine and myhomeIQ are both scored in Lead Gen & Retention. TrustEngine carries an overall of 4.5, myhomeIQ an overall of 4. The widest gap between them is Integrations and ecosystem, at 1.7 of a point. That axis measures how well it reaches the rest of the stack. TrustEngine takes it, 4.9 to 3.2.

Where the five axes separate

On Integrations and ecosystem the record favours TrustEngine, 4.9 against 3.2. On Production impact the record favours TrustEngine, 4.7 against 4. On Functionality and depth the record favours TrustEngine, 4.8 against 4.1. On Return on spend the record favours myhomeIQ, 4.4 against 4.1. Adoption and support is level at 4.1 for both.

In Lead Gen & Retention the rubric weights Production impact heaviest, at 40 percent. That is why the two overalls sit where they do.

How the weights turn axes into a score

Production impact carries 40 percent of the Lead Gen & Retention score. It measures whether the tool moves volume, pull-through or cycle time. Functionality and depth carries 10 percent of the Lead Gen & Retention score. It measures whether it handles the messy loans and not just the clean file. Integrations and ecosystem carries 15 percent of the Lead Gen & Retention score. It measures how well it reaches the rest of the stack. Adoption and support carries 10 percent of the Lead Gen & Retention score. It measures whether the team adopts it and gets unstuck. Return on spend carries 25 percent of the Lead Gen & Retention score. It measures what the spend returns, which is not the same as being cheap.

Pricing posture

TrustEngine does not publish pricing. Its listed model is quote only. myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for TrustEngine: Cloud, LOS and CRM integrations, plus a mobile app. Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Segment focus for TrustEngine: Retail lenders that want past client alerts and side by side loan comparisons from one vendor. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. The two entries name different buyers.

What each record credits

TrustEngine: Trigger and borrower conversation come from one vendor, not bought and integrated separately. TrustEngine: Widest partner list in this batch, naming Encompass, SimpleNexus, Total Expert and Velocify. TrustEngine: An enhanced Encompass integration landed in June 2026, so LOS work is current. TrustEngine: MortgageCoach ships since 1997, adding a 2025 mobile app and 2026 AI summaries. myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. myhomeIQ: Enterprise adds white-label branding, central admin, branch management and compliance control for field deployments.

What each record holds against them

TrustEngine: Messaging has narrowed to MortgageCoach; Sales Boomerang survives mainly on history pages. TrustEngine: No pricing published for either half, and two products mean two line items. TrustEngine: Presentations only pay off if officers build them, a problem vendors cannot solve. TrustEngine: A new CEO arrived January 2026, so the roadmap is younger than the products. myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. myhomeIQ: Equity reports are a crowded field, and differentiation rests on the agent features.

Which one fits which shop

Best fit for TrustEngine: A retail lender losing recapture that wants the trigger and the borrower conversation in one contract. Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it.

What each entry concludes

TrustEngine: TrustEngine is what LLR Partners built after buying Sales Boomerang and Mortgage Coach in 2022. TrustEngine: One half watches lender data and fires an alert when a past borrower looks ready to transact. TrustEngine: The other half, MortgageCoach, has sold loan comparisons since 1997 and gives the officer something to say. TrustEngine: Owning both ends of recapture beats assembling alerts and presentations separately, and that is the reason to buy. TrustEngine: Public messaging has narrowed sharply: the site leads with MortgageCoach and every 2026 newsroom item concerns it. myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. myhomeIQ: Around that sit a refinance scanner, buyer funnels for niche programs, landing pages and an agent discovery tool. myhomeIQ: The agent tool turns the homeowner report into a shared asset with a real estate partner. myhomeIQ: It is built for the individual originator and the branch, and the agent partnership angle is what decides.

The short answer

TrustEngine finishes ahead on the published rubric, 4.5 to 4. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.