myhomeIQ vs Percy.ai

What the rubric says

myhomeIQ and Percy.ai are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, Percy.ai an overall of 2.5. The widest gap between them is Return on spend, at 1.9 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 2.5.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 2.5. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 1.8. On Adoption and support the record favours myhomeIQ, 4.1 against 2.7. On Production impact the record favours myhomeIQ, 4 against 2.7. On Functionality and depth the record favours myhomeIQ, 4.1 against 2.8.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. Percy.ai does not publish pricing. Its listed model is quote only; single user licenses referenced without figures. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for Percy.ai: Cloud, contacts loaded by CRM import or CSV upload. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for Percy.ai: Retail and servicing lenders building purchase volume through homeowner and agent relationships. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. Percy.ai: Equity dashboards give officers a contact reason that is not a rate quote. Percy.ai: Signals draws intent from a stated 3,300 plus real estate sites, rare data ownership. Percy.ai: Brokerages buy the same data, which makes agent co-marketing talks concrete.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. Percy.ai: No CRM or LOS is named anywhere; Signals loads contacts by import or CSV. Percy.ai: Headline 409% ROI and 11% conversion figures are vendor claims without methodology. Percy.ai: Signals is documented for brokerages and agents, not for reaching a loan officer.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for Percy.ai: A retail shop that wants past clients engaged with home value and equity content.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. Percy.ai: Percy.ai is Cordless Media’s homeowner engagement product, built on the behavioral data business that used to trade. Percy.ai: It sends past clients a personalized equity dashboard and adds Signals, an intent feed from 3,300 plus real.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 2.5. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.