myhomeIQ vs Newzip

What the rubric says

myhomeIQ and Newzip are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, Newzip an overall of 3.4. The widest gap between them is Return on spend, at 0.8 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 3.6.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 3.6. On Functionality and depth the record favours myhomeIQ, 4.1 against 3.3. On Adoption and support the record favours myhomeIQ, 4.1 against 3.3. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 2.8. On Production impact the record favours myhomeIQ, 4 against 3.6.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. Newzip does not publish pricing. Its listed model is funded by real estate referral fees rather than a lender licence fee, no published rates. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for Newzip: Cloud, lender dashboard plus co-branded consumer property search and an agent network. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for Newzip: Mortgage lenders who want to hold onto the borrower through the house hunt instead of losing. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. Newzip: Names over 40 lender clients, including Newrez, Cardinal Financial, AmeriHome and Royal United. Newzip: Referral fees fund the rewards, so consumer benefits never hit lender marketing budgets. Newzip: The dashboard opens the blind spot between prequalification and contract.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. Newzip: No pricing or revenue share terms are published, and no lender economics either. Newzip: No named LOS or CRM integration, so the dashboard’s data source needs scoping. Newzip: Buyer rebates are not permitted everywhere, so confirm the reward state by state.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for Newzip: A lender whose prequalified borrowers keep disappearing to agents who then send them to a different.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. Newzip: Newzip operates as Realeaux Inc. Newzip: and holds a Massachusetts real estate brokerage license.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 3.4. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.