myhomeIQ vs Modex

What the rubric says

myhomeIQ and Modex are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, Modex an overall of 3.5. The widest gap between them is Return on spend, at 0.6 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 3.8.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 3.8. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 2.6. On Functionality and depth the record favours myhomeIQ, 4.1 against 3.6. On Adoption and support the record favours myhomeIQ, 4.1 against 3.6. On Production impact the record favours myhomeIQ, 4 against 3.6.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. Modex does not publish pricing. Its listed model is quote only; profiles sold pay-per-hire, recruit sold by subscription. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for Modex: Cloud, self-service search with employer messaging. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for Modex: Mortgage employers recruiting originators, plus wholesale and business development teams targeting brokers. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. Modex: Profiles is priced pay-per-hire; the employer pays only when a hire happens. Modex: Modex Score gives one comparable number across candidates, built from production and regulatory records. Modex: States 1.47 million loan officers, 104,980 branches, $16.38 trillion in transactions, 248 MLSs.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. Modex: No integration of any kind appears on the site, not even an API. Modex: Neither the Profiles per-hire fee nor the Recruit subscription rate is published. Modex: The Modex Score methodology is unpublished, so hiring partly rests on an unauditable number.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for Modex: A hiring manager who wants verified production history and a single score before making an offer.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. Modex: Modex is a loan officer data and recruiting marketplace built on one idea. Modex: An originator’s claimed production should be checkable before you hire them.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 3.5. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.