myhomeIQ vs Homeowner.ai

What the rubric says

myhomeIQ and Homeowner.ai are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, Homeowner.ai an overall of 3.2. The widest gap between them is Return on spend, at 1.3 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 3.1.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 3.1. On Functionality and depth the record favours myhomeIQ, 4.1 against 3.3. On Adoption and support the record favours myhomeIQ, 4.1 against 3.3. On Production impact the record favours myhomeIQ, 4 against 3.3. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 2.8.

Names, because the URL and the brand differ

Homeowner.ai was formerly Milestones.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. Homeowner.ai does not publish pricing. Its listed model is quote only. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for Homeowner.ai: Cloud, white-labelled homeowner hub with data pushed to the lender’s CRM. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for Homeowner.ai: Lenders and brokers enriching and monitoring an existing homeowner database. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. Homeowner.ai: Covers value, equity, ownership, property detail and climate risk across 100 million-plus homes. Homeowner.ai: White-label hub goes to your whole database, not seat by seat. Homeowner.ai: Co-marketing runs on Facebook, Instagram, LinkedIn, YouTube, X and TikTok.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. Homeowner.ai: Integration claims name categories only, with no specific product identified anywhere. Homeowner.ai: The 25% retention lift is a vendor claim with no methodology. Homeowner.ai: Pricing page shows no dollar figures, only a 2,500 homeowner tier.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for Homeowner.ai: Lenders with a large past client book and nothing currently watching it.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. Homeowner.ai: Homeowner.ai is the former Milestones, built by Milestones Labs in Austin. Homeowner.ai: It enriches a lender’s database with property intelligence across a stated 100 million-plus homes, wrapped in a white-label.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 3.2. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.