myhomeIQ vs iEmergent
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
SOA Labs, Inc.
Lead Gen & Retention
| Axis | myhomeIQ | iEmergent |
|---|---|---|
| Production impact | 4.0 | 3.1 |
| Functionality & depth | 4.1 | 3.3 |
| Integrations & ecosystem | 3.2 | 2.3 |
| Adoption & support | 4.1 | 3.6 |
| Return on spend | 4.4 | 3.3 |
| Overall | 4.0 | 3.1 |
myhomeIQ wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
myhomeIQ and iEmergent are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, iEmergent an overall of 3.1. The widest gap between them is Return on spend, at 1.1 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 3.3.
Where the five axes separate
On Return on spend the record favours myhomeIQ, 4.4 against 3.3. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 2.3. On Production impact the record favours myhomeIQ, 4 against 3.1. On Functionality and depth the record favours myhomeIQ, 4.1 against 3.3. On Adoption and support the record favours myhomeIQ, 4.1 against 3.6.
Pricing posture
myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. iEmergent does not publish pricing. Its listed model is quote only, annual subscription. One of the two can be costed before a sales call, the other cannot.
Deployment and who each one targets
Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for iEmergent: Cloud analytics platform. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for iEmergent: Banks, credit unions and lenders making branch, recruiting and community lending decisions. The two entries name different buyers.
What each record credits
myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. iEmergent: Forecasts resolve to neighborhood level, the granularity branch siting and recruiting need. iEmergent: Names customers: Firstrust Bank, Lake Michigan Credit Union, First Merchants Bank, Jefferson Bank. iEmergent: Family-run since 2000 with no ownership churn visible.
What each record holds against them
myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. iEmergent: No integrations named, so output moves to CRM or LOS by hand. iEmergent: Informs strategy rather than producing leads; attribution to volume is slow. iEmergent: No published pricing or scaling by institution size and market count.
Which one fits which shop
Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for iEmergent: Institutions deciding where to put branches and recruiters next year.
What each entry concludes
myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. iEmergent: iEmergent sells mortgage market forecasting, not leads, mapping demand down to neighborhood level. iEmergent: A lender uses it to decide where to open, whom to recruit, what to build and which markets.
The short answer
myhomeIQ finishes ahead on the published rubric, 4 to 3.1. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →