myhomeIQ vs Ardley Technologies

What the rubric says

myhomeIQ and Ardley Technologies are both scored in Lead Gen & Retention. myhomeIQ carries an overall of 4, Ardley Technologies an overall of 2.1. The widest gap between them is Return on spend, at 2.3 of a point. That axis measures what the spend returns, which is not the same as being cheap. myhomeIQ takes it, 4.4 to 2.1.

Where the five axes separate

On Return on spend the record favours myhomeIQ, 4.4 against 2.1. On Adoption and support the record favours myhomeIQ, 4.1 against 2.1. On Production impact the record favours myhomeIQ, 4 against 2.1. On Functionality and depth the record favours myhomeIQ, 4.1 against 2.3. On Integrations and ecosystem the record favours myhomeIQ, 3.2 against 1.9.

Pricing posture

myhomeIQ publishes pricing. Its listed model is published per-seat pricing, $247 per month or $1,800 per year plus a $200 one-time setup, enterprise. Ardley Technologies does not publish pricing. Its listed model is quote only, no pricing page reachable. One of the two can be costed before a sales call, the other cannot.

Deployment and who each one targets

Deployment for myhomeIQ: Cloud, database synced from a CRM, LOS or spreadsheet upload. Deployment for Ardley Technologies: Cloud, per the vendor’s description, nothing further published. Segment focus for myhomeIQ: Loan officers running homeowner retention and co-marketing with real estate agent partners. Segment focus for Ardley Technologies: Mortgage lenders and servicers mining an existing portfolio, per the vendor’s own description. The two entries name different buyers.

What each record credits

myhomeIQ: Real published pricing, $247 monthly or $1,800 annual for up to 1,250 homeowners. myhomeIQ: Open overage pricing, $0.25 or $0.20 per extra report, keeps scaling predictable. myhomeIQ: Unlimited agent connections at no extra cost make co-marketing cheap to expand. Ardley Technologies: Positioning is specific, naming portfolio analytics and borrower engagement, not a generic AI pitch. Ardley Technologies: The domain is live and a contact route exists for diligence.

What each record holds against them

myhomeIQ: No named CRM or LOS integration, only a general statement that databases sync. myhomeIQ: The annual plan bills $1,800 up front before the first report goes out. myhomeIQ: Seller scoring is proprietary with no published accuracy measure, trusted rather than checked. Ardley Technologies: No product, pricing, integration or customer detail is retrievable from the public site. Ardley Technologies: robots.txt and sitemap.xml both return 403, closing even the page inventory. Ardley Technologies: Ownership, funding and leadership are undisclosed everywhere reachable.

Which one fits which shop

Best fit for myhomeIQ: An originator who wants a monthly homeowner equity report going out automatically and an agent partnership. hook attached to it. Best fit for Ardley Technologies: Buyers willing to pilot an unproven vendor on a short contract.

What each entry concludes

myhomeIQ: myhomeIQ, run by SOA Labs, sends past clients a branded monthly home value and equity report. myhomeIQ: Predictive scoring sits on top and flags who is likely to sell within twelve months. Ardley Technologies: Ardley’s own page metadata describes portfolio analytics, customer engagement, AI agents and integration for mortgage operations. Ardley Technologies: That one sentence is nearly everything the public site gives up.

The short answer

myhomeIQ finishes ahead on the published rubric, 4 to 2.1. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.