Jungo vs Velma
CRM & Lead Management head-to-head · axis by axis, same rubric for both
CRM & Lead Management
KensieMae
| Axis | Jungo | Velma |
|---|---|---|
| Production impact | 4.4 | 4.1 |
| Functionality & depth | 4.7 | 3.8 |
| Integrations & ecosystem | 4.5 | 4.1 |
| Adoption & support | 3.7 | 3.6 |
| Return on spend | 3.1 | 3.8 |
| Overall | 4.1 | 3.9 |
Jungo wins 4 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Jungo and Velma are both scored in CRM & Lead Management. Jungo carries an overall of 4.1, Velma an overall of 3.9. The widest gap between them is Functionality and depth, at 0.9 of a point. That axis measures whether it handles the messy loans and not just the clean file. Jungo takes it, 4.7 to 3.8.
Where the five axes separate
On Functionality and depth the record favours Jungo, 4.7 against 3.8. On Return on spend the record favours Velma, 3.8 against 3.1. On Integrations and ecosystem the record favours Jungo, 4.5 against 4.1. On Production impact the record favours Jungo, 4.4 against 4.1. On Adoption and support the record favours Jungo, 3.7 against 3.6.
Pricing posture
Jungo does not publish pricing. Its listed model is per-user saas on an annual minimum, plus a separate salesforce licence. Velma does not publish pricing. Its listed model is quote only.
Deployment and who each one targets
The entry for Jungo names no deployment model. Deployment for Velma: Cloud, with automation running against the Encompass LOS. Segment focus for Velma: Encompass lenders that need rules-driven workflow automation as much as they need a marketing CRM.
What each record credits
Jungo: Salesforce power with mortgage logic already built, which skips much of the FSC build project. Jungo: Publishes pricing at $96 per user per month annual, $119 monthly, plus a $249 to $299. Jungo: Extensive integration reach through the underlying Salesforce platform. Velma: KensieMae ownership brings an Elite ICE partner with 500-plus stated enterprise integrations. Velma: Connector automates work inside Encompass, reaching steps messaging-only CRMs never touch. Velma: Brand controls and a shared content library keep originator messaging consistent.
What each record holds against them
Jungo: The published price is not the real price. Jungo: G2 reviewers score ease of use at 7.2 and quality of support at 7.6, both below. Jungo: Dependent on the Salesforce business model and pricing decisions you do not control. Velma: Value concentrates in Encompass, so lenders on other systems get a thin product. Velma: No pricing published for either the CRM or Connector. Velma: KensieMae’s own site never mentions Velma, so ownership rests on Velma’s branding alone.
Which one fits which shop
Best fit for Jungo: Mid-size and larger shops that already have Salesforce and want mortgage workflows without building them. Best fit for Velma: Operations leaders at Encompass shops who want manual steps removed, not another sales tool.
What each entry concludes
Jungo: Mortgage overlay built on top of Salesforce, in market since 2005. Jungo: Delivers mortgage CRM, co-marketing, and compliance from one login while inheriting the Salesforce platform underneath. Velma: Velma is two products sold as one: a CRM and Connector, an automation engine for Encompass lenders. Velma: The CRM covers marketing automation and messaging, with brand controls and a content library.
The short answer
Jungo finishes ahead on the published rubric, 4.1 to 3.9. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →