Floify vs Roostify by CoreLogic
Point of Sale head-to-head · axis by axis, same rubric for both
Porch Group
Point of Sale
| Axis | Floify | Roostify by CoreLogic |
|---|---|---|
| Production impact | 4.3 | 3.7 |
| Functionality & depth | 4.1 | 3.7 |
| Integrations & ecosystem | 5.0 | 3.7 |
| Adoption & support | 4.9 | 3.7 |
| Return on spend | 4.8 | 3.7 |
| Overall | 4.6 | 3.7 |
Floify wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Floify and Roostify by CoreLogic are both scored in Point of Sale. Floify carries an overall of 4.6, Roostify by CoreLogic an overall of 3.7. The widest gap between them is Integrations and ecosystem, at 1.3 of a point. That axis measures how well it reaches the rest of the stack. Floify takes it, 5 to 3.7.
Where the five axes separate
On Integrations and ecosystem the record favours Floify, 5 against 3.7. On Adoption and support the record favours Floify, 4.9 against 3.7. On Return on spend the record favours Floify, 4.8 against 3.7. On Production impact the record favours Floify, 4.3 against 3.7. On Functionality and depth the record favours Floify, 4.1 against 3.7.
In Point of Sale the rubric weights Production impact heaviest, at 35 percent. That is why the two overalls sit where they do.
How the weights turn axes into a score
Production impact carries 35 percent of the Point of Sale score. It measures whether the tool moves volume, pull-through or cycle time. Functionality and depth carries 15 percent of the Point of Sale score. It measures whether it handles the messy loans and not just the clean file. Integrations and ecosystem carries 20 percent of the Point of Sale score. It measures how well it reaches the rest of the stack. Adoption and support carries 20 percent of the Point of Sale score. It measures whether the team adopts it and gets unstuck. Return on spend carries 10 percent of the Point of Sale score. It measures what the spend returns, which is not the same as being cheap.
Pricing posture
Floify does not publish pricing. Its listed model is per-user subscription, list price not published on the vendor site.
Deployment and who each one targets
Deployment for Floify: Cloud, LOS integrations. The entry for Roostify by CoreLogic names no deployment model. Segment focus for Floify: Brokers, small to mid-size IMBs, community banks and credit unions.
What each record credits
Floify: Best independent review data of any platform here. Floify: The interview-style application is the borrower experience benchmark in this category. Floify: Fast deployment and high adoption. Floify: Separate broker and lender editions, so the product fits both channels rather than forcing brokers. Roostify by CoreLogic: The most impressive institutional client list of any platform here. Roostify by CoreLogic: CoreLogic’s property and borrower data is genuinely useful at the point of sale. Roostify by CoreLogic: Strong published outcome metrics including an 85% application submission rate and roughly 14 days from submission. Roostify by CoreLogic: Proven at very large scale, which most competitors here cannot claim.
What each record holds against them
Floify: No published pricing. Floify: Porch Group owns it to get early access to high-intent homebuyers for insurance, warranty, and moving. Floify: Lighter than Blend, BeSmartee, or Cloudvirga on enterprise disclosure automation and pre-underwriting. Floify: Review volume, while high quality, is modest in absolute terms at under 40 responses on several. Roostify by CoreLogic: The brand has largely disappeared into CoreLogic’s stack since 2023. Roostify by CoreLogic: Most published performance figures date from before or around the acquisition. Roostify by CoreLogic: Built for enterprise. Roostify by CoreLogic: Very little current independent review data or recent public product news.
Which one fits which shop
Best fit for Floify: Small and mid-size lenders and brokers who want the best borrower-facing application experience with fast deployment. Best fit for Roostify by CoreLogic: Large banks and institutional lenders already buying CoreLogic data who want the front end.
What each entry concludes
Floify: Denver-founded POS launched in 2012 by Dave Sims, acquired by Porch Group in October 2021 for roughly $90. Floify: Built around a secure application, communication, and document portal connecting originator, borrower, and referral partners. Floify: A strongly reviewed product, widely adopted among small and mid-size lenders. Roostify by CoreLogic: Founded in 2012, acquired by CoreLogic in February 2023 after raising roughly $65 million in venture capital. Roostify by CoreLogic: Powers digital mortgage front ends for TD Bank, HSBC USA, Guild Mortgage and Santander. Roostify by CoreLogic: It processed over $50 billion in loans monthly at the time of acquisition.
The short answer
Floify finishes ahead on the published rubric, 4.6 to 3.7. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →