Floify vs Experian Mortgage Engage Plus
Point of Sale head-to-head · axis by axis, same rubric for both
Porch Group
Point of Sale
| Axis | Floify | Experian Mortgage Engage Plus |
|---|---|---|
| Production impact | 4.3 | 2.6 |
| Functionality & depth | 4.1 | 2.6 |
| Integrations & ecosystem | 5.0 | 2.6 |
| Adoption & support | 4.9 | 2.6 |
| Return on spend | 4.8 | 2.6 |
| Overall | 4.6 | 2.6 |
Floify wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Floify and Experian Mortgage Engage Plus are both scored in Point of Sale. Floify carries an overall of 4.6, Experian Mortgage Engage Plus an overall of 2.6. The widest gap between them is Integrations and ecosystem, at 2.4 of a point. That axis measures how well it reaches the rest of the stack. Floify takes it, 5 to 2.6.
Where the five axes separate
On Integrations and ecosystem the record favours Floify, 5 against 2.6. On Adoption and support the record favours Floify, 4.9 against 2.6. On Return on spend the record favours Floify, 4.8 against 2.6. On Production impact the record favours Floify, 4.3 against 2.6. On Functionality and depth the record favours Floify, 4.1 against 2.6.
Pricing posture
Floify does not publish pricing. Its listed model is per-user subscription, list price not published on the vendor site.
Deployment and who each one targets
Deployment for Floify: Cloud, LOS integrations. The entry for Experian Mortgage Engage Plus names no deployment model. Segment focus for Floify: Brokers, small to mid-size IMBs, community banks and credit unions.
What each record credits
Floify: Best independent review data of any platform here. Floify: The interview-style application is the borrower experience benchmark in this category. Floify: Fast deployment and high adoption. Experian Mortgage Engage Plus: Experian’s underlying credit and consumer data is a genuine advantage for early eligibility and affordability assessment. Experian Mortgage Engage Plus: Filtering out unqualified applicants before they enter the funnel protects LO time and improves pull-through math. Experian Mortgage Engage Plus: Vendor stability is not a question, which cannot be said of most of the smaller platforms.
What each record holds against them
Floify: No published pricing. Floify: Porch Group owns it to get early access to high-intent homebuyers for insurance, warranty, and moving. Floify: Lighter than Blend, BeSmartee, or Cloudvirga on enterprise disclosure automation and pre-underwriting. Experian Mortgage Engage Plus: Not a point of sale. Experian Mortgage Engage Plus: Buying it means adding another vendor and another integration to the stack. Experian Mortgage Engage Plus: Limited independent review data specific to this product.
Which one fits which shop
Best fit for Floify: Small and mid-size lenders and brokers who want the best borrower-facing application experience with fast deployment. Best fit for Experian Mortgage Engage Plus: Lenders wanting stronger eligibility screening ahead of an existing POS, not.
What each entry concludes
Floify: Denver-founded POS launched in 2012 by Dave Sims, acquired by Porch Group in October 2021 for roughly $90. Floify: Built around a secure application, communication, and document portal connecting originator, borrower, and referral partners. Experian Mortgage Engage Plus: Narrower than a full POS. Experian Mortgage Engage Plus: An eligibility and affordability tool for the front end of the online mortgage application.
The short answer
Floify finishes ahead on the published rubric, 4.6 to 2.6. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →