Zillow Group vs Percy.ai
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Zillow Group, Inc.
Cordless Media
| Axis | Zillow Group | Percy.ai |
|---|---|---|
| Production impact | 4.3 | 2.7 |
| Functionality & depth | 2.5 | 2.8 |
| Integrations & ecosystem | 2.3 | 1.8 |
| Adoption & support | 3.1 | 2.7 |
| Return on spend | 2.7 | 2.5 |
| Overall | 3.3 | 2.5 |
Zillow Group wins 4 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Zillow Group and Percy.ai are both scored in Lead Gen & Retention. Zillow Group carries an overall of 3.3, Percy.ai an overall of 2.5. The widest gap between them is Production impact, at 1.6 of a point. That axis measures whether the tool moves volume, pull-through or cycle time. Zillow Group takes it, 4.3 to 2.7.
Where the five axes separate
On Production impact the record favours Zillow Group, 4.3 against 2.7. On Integrations and ecosystem the record favours Zillow Group, 2.3 against 1.8. On Adoption and support the record favours Zillow Group, 3.1 against 2.7.
Pricing posture
Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software. Percy.ai does not publish pricing. Its listed model is quote only; single user licenses referenced without figures.
Deployment and who each one targets
Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Deployment for Percy.ai: Cloud, contacts loaded by CRM import or CSV upload. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. Segment focus for Percy.ai: Retail and servicing lenders building purchase volume through homeowner and agent relationships. The two entries name different buyers.
What each record credits
Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported. Percy.ai: Equity dashboards give officers a contact reason that is not a rate quote.
What each record holds against them
Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS. Percy.ai: No CRM or LOS is named anywhere; Signals loads contacts by import or CSV.
Which one fits which shop
Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing. Best fit for Percy.ai: A retail shop that wants past clients engaged with home value and equity content.
The short answer
Zillow Group finishes ahead on the published rubric, 3.3 to 2.5. The margin comes mostly from Production impact. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →