Zillow Group vs Own Up
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Zillow Group, Inc.
RateGravity Inc.
| Axis | Zillow Group | Own Up |
|---|---|---|
| Production impact | 4.3 | 2.3 |
| Functionality & depth | 2.5 | 2.1 |
| Integrations & ecosystem | 2.3 | 1.6 |
| Adoption & support | 3.1 | 2.6 |
| Return on spend | 2.7 | 2.3 |
| Overall | 3.3 | 2.2 |
Zillow Group wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Zillow Group and Own Up are both scored in Lead Gen & Retention. Zillow Group carries an overall of 3.3, Own Up an overall of 2.2. The widest gap between them is Production impact, at 2 of a point. That axis measures whether the tool moves volume, pull-through or cycle time. Zillow Group takes it, 4.3 to 2.3.
Where the five axes separate
On Production impact the record favours Zillow Group, 4.3 against 2.3. On Integrations and ecosystem the record favours Zillow Group, 2.3 against 1.6. On Adoption and support the record favours Zillow Group, 3.1 against 2.6.
Pricing posture
Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software. Own Up does not publish pricing. Its listed model is advertising and referral compensation paid by lenders, no published rate card.
Deployment and who each one targets
Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Deployment for Own Up: Cloud marketplace, nothing installed on the lender side. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. Segment focus for Own Up: Lenders wanting rate shoppers who have already been screened and coached by a human advisor. The two entries name different buyers.
What each record credits
Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported. Own Up: Advisors work the borrower first, so you get an informed, better-qualified contact.
What each record holds against them
Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS. Own Up: No published pricing or partner terms of any kind.
Which one fits which shop
Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing. Best fit for Own Up: A lender that competes on price and wants borrowers who arrive already understanding the offer.
The short answer
Zillow Group finishes ahead on the published rubric, 3.3 to 2.2. The margin comes mostly from Production impact. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →