WFG MyHome vs Spruce

What the rubric says

WFG MyHome and Spruce are both scored in Title & Closing Production. WFG MyHome carries an overall of 2.3, Spruce an overall of 2. The widest gap between them is Return on spend, at 0.4 of a point. That axis measures what the spend returns, which is not the same as being cheap. WFG MyHome takes it, 2.5 to 2.1.

Where the five axes separate

On Return on spend the record favours WFG MyHome, 2.5 against 2.1. On Functionality and depth the record favours WFG MyHome, 2.3 against 1.9. On Integrations and ecosystem the record favours WFG MyHome, 2 against 1.7.

Pricing posture

WFG MyHome does not publish pricing. Its listed model is quote only. Spruce does not publish pricing. Its listed model is quote only, priced as title and escrow fees.

Deployment and who each one targets

Deployment for WFG MyHome: Cloud portal alongside WFG title and settlement services. Deployment for Spruce: Vendor-hosted consumer service. Segment focus for WFG MyHome: Regional and national mortgage lenders, plus WFG’s own agency network. Segment focus for Spruce: Zillow’s consumer closing flow, with agents and lenders positioned as referral sources. The two entries name different buyers.

What each record credits

WFG MyHome: Funder Dashboard shows live balances and the fees held from the funding wire. Spruce: Zillow Group backing removes the funding risk of a venture-stage title startup.

What each record holds against them

WFG MyHome: No LOS or POS integration is named anywhere in public material. Spruce: Spruce brand retired; spruce.co redirects to Zillow’s closing page.

Which one fits which shop

Best fit for WFG MyHome: Funders who want live visibility into balances, fees and recording before they release the wire. Best fit for Spruce: Buyers evaluating Zillow’s consumer closing service rather than a licensable platform.

The short answer

WFG MyHome finishes ahead on the published rubric, 2.3 to 2. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.