Uplist vs Zillow Group
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Lead Gen & Retention
Zillow Group, Inc.
| Axis | Uplist | Zillow Group |
|---|---|---|
| Production impact | 3.6 | 4.3 |
| Functionality & depth | 3.3 | 2.5 |
| Integrations & ecosystem | 2.6 | 2.3 |
| Adoption & support | 4.4 | 3.1 |
| Return on spend | 4.4 | 2.7 |
| Overall | 3.7 | 3.3 |
Uplist wins 4 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Uplist and Zillow Group are both scored in Lead Gen & Retention. Uplist carries an overall of 3.7, Zillow Group an overall of 3.3. The widest gap between them is Return on spend, at 1.7 of a point. That axis measures what the spend returns, which is not the same as being cheap. Uplist takes it, 4.4 to 2.7.
Where the five axes separate
On Return on spend the record favours Uplist, 4.4 against 2.7. On Adoption and support the record favours Uplist, 4.4 against 3.1. On Functionality and depth the record favours Uplist, 3.3 against 2.5.
Pricing posture
Uplist publishes pricing. Its listed model is published subscription: $950 per year, or $1,650 for two years, bought through self serve signup. Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software. One of the two can be costed before a sales call, the other cannot.
Deployment and who each one targets
Deployment for Uplist: Cloud, self serve signup. Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Segment focus for Uplist: Individual loan officers and small teams running their own marketing. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. The two entries name different buyers.
What each record credits
Uplist: Published price and self-serve signup: $950 per year, $1,650 for two. Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported.
What each record holds against them
Uplist: No named LOS or CRM integration appears anywhere on the site. Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS.
Which one fits which shop
Best fit for Uplist: An officer who wants refinance watch and a listing flyer without asking corporate for budget. Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing.
The short answer
Uplist finishes ahead on the published rubric, 3.7 to 3.3. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →