Uplist vs HomeLight
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Lead Gen & Retention
Lead Gen & Retention
| Axis | Uplist | HomeLight |
|---|---|---|
| Production impact | 3.6 | 3.8 |
| Functionality & depth | 3.3 | 3.3 |
| Integrations & ecosystem | 2.6 | 2.8 |
| Adoption & support | 4.4 | 3.8 |
| Return on spend | 4.4 | 3.8 |
| Overall | 3.7 | 3.6 |
Uplist wins 2 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Uplist and HomeLight are both scored in Lead Gen & Retention. Uplist carries an overall of 3.7, HomeLight an overall of 3.6. The widest gap between them is Return on spend, at 0.6 of a point. That axis measures what the spend returns, which is not the same as being cheap. Uplist takes it, 4.4 to 3.8.
Where the five axes separate
On Return on spend the record favours Uplist, 4.4 against 3.8. On Adoption and support the record favours Uplist, 4.4 against 3.8. On Production impact the record favours HomeLight, 3.8 against 3.6.
Pricing posture
Uplist publishes pricing. Its listed model is published subscription: $950 per year, or $1,650 for two years, bought through self serve signup. HomeLight does not publish pricing. Its listed model is no lender fee for registration or pre-qualification, borrower-side economics not published. One of the two can be costed before a sales call, the other cannot.
Deployment and who each one targets
Deployment for Uplist: Cloud, self serve signup. Deployment for HomeLight: Web portal, lender registers and submits clients manually. Segment focus for Uplist: Individual loan officers and small teams running their own marketing. Segment focus for HomeLight: Retail loan officers with move-up buyers blocked by a contingent sale. The two entries name different buyers.
What each record credits
Uplist: Published price and self-serve signup: $950 per year, $1,650 for two. HomeLight: Removes the sale contingency and pulls the old payment out of DTI.
What each record holds against them
Uplist: No named LOS or CRM integration appears anywhere on the site. HomeLight: A program you enroll in and submit to, not licensable software.
Which one fits which shop
Best fit for Uplist: An officer who wants refinance watch and a listing flyer without asking corporate for budget. Best fit for HomeLight: Purchase-focused originators losing move-up borrowers on debt-to-income or contingency.
The short answer
Uplist finishes ahead on the published rubric, 3.7 to 3.6. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →