TrustEngine vs Percy.ai
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
LLR Partners
Cordless Media
| Axis | TrustEngine | Percy.ai |
|---|---|---|
| Production impact | 4.7 | 2.7 |
| Functionality & depth | 4.8 | 2.8 |
| Integrations & ecosystem | 4.9 | 1.8 |
| Adoption & support | 4.1 | 2.7 |
| Return on spend | 4.1 | 2.5 |
| Overall | 4.5 | 2.5 |
TrustEngine wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
TrustEngine and Percy.ai are both scored in Lead Gen & Retention. TrustEngine carries an overall of 4.5, Percy.ai an overall of 2.5. The widest gap between them is Integrations and ecosystem, at 3.1 of a point. That axis measures how well it reaches the rest of the stack. TrustEngine takes it, 4.9 to 1.8.
Where the five axes separate
On Integrations and ecosystem the record favours TrustEngine, 4.9 against 1.8. On Production impact the record favours TrustEngine, 4.7 against 2.7. On Functionality and depth the record favours TrustEngine, 4.8 against 2.8. On Return on spend the record favours TrustEngine, 4.1 against 2.5. On Adoption and support the record favours TrustEngine, 4.1 against 2.7.
Pricing posture
TrustEngine does not publish pricing. Its listed model is quote only. Percy.ai does not publish pricing. Its listed model is quote only; single user licenses referenced without figures.
Deployment and who each one targets
Deployment for TrustEngine: Cloud, LOS and CRM integrations, plus a mobile app. Deployment for Percy.ai: Cloud, contacts loaded by CRM import or CSV upload. Segment focus for TrustEngine: Retail lenders that want past client alerts and side by side loan comparisons from one vendor. Segment focus for Percy.ai: Retail and servicing lenders building purchase volume through homeowner and agent relationships. The two entries name different buyers.
What each record credits
TrustEngine: Trigger and borrower conversation come from one vendor, not bought and integrated separately. TrustEngine: Widest partner list in this batch, naming Encompass, SimpleNexus, Total Expert and Velocify. TrustEngine: An enhanced Encompass integration landed in June 2026, so LOS work is current. Percy.ai: Equity dashboards give officers a contact reason that is not a rate quote. Percy.ai: Signals draws intent from a stated 3,300 plus real estate sites, rare data ownership. Percy.ai: Brokerages buy the same data, which makes agent co-marketing talks concrete.
What each record holds against them
TrustEngine: Messaging has narrowed to MortgageCoach; Sales Boomerang survives mainly on history pages. TrustEngine: No pricing published for either half, and two products mean two line items. TrustEngine: Presentations only pay off if officers build them, a problem vendors cannot solve. Percy.ai: No CRM or LOS is named anywhere; Signals loads contacts by import or CSV. Percy.ai: Headline 409% ROI and 11% conversion figures are vendor claims without methodology. Percy.ai: Signals is documented for brokerages and agents, not for reaching a loan officer.
Which one fits which shop
Best fit for TrustEngine: A retail lender losing recapture that wants the trigger and the borrower conversation in one contract. Best fit for Percy.ai: A retail shop that wants past clients engaged with home value and equity content.
What each entry concludes
TrustEngine: TrustEngine is what LLR Partners built after buying Sales Boomerang and Mortgage Coach in 2022. TrustEngine: One half watches lender data and fires an alert when a past borrower looks ready to transact. Percy.ai: Percy.ai is Cordless Media’s homeowner engagement product, built on the behavioral data business that used to trade. Percy.ai: It sends past clients a personalized equity dashboard and adds Signals, an intent feed from 3,300 plus real.
The short answer
TrustEngine finishes ahead on the published rubric, 4.5 to 2.5. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →