Mortgage iQ vs Big Purple Dot

What the rubric says

Mortgage iQ and Big Purple Dot are both scored in CRM & Lead Management. Mortgage iQ carries an overall of 3.4, Big Purple Dot an overall of 2.9. The widest gap between them is Integrations and ecosystem, at 0.7 of a point. That axis measures how well it reaches the rest of the stack. Mortgage iQ takes it, 3.4 to 2.7.

Where the five axes separate

On Integrations and ecosystem the record favours Mortgage iQ, 3.4 against 2.7. On Return on spend the record favours Mortgage iQ, 3.4 against 2.8. On Production impact the record favours Mortgage iQ, 3.4 against 3.

Pricing posture

Big Purple Dot does not publish pricing. Its listed model is quote only, free trial offered.

Deployment and who each one targets

The entry for Mortgage iQ names no deployment model. Deployment for Big Purple Dot: Cloud, with a mobile app for lead handling away from the desk. Segment focus for Big Purple Dot: Consumer-direct mortgage teams and loan officer plus agent co-marketing partnerships that run on inbound.

What each record credits

Mortgage iQ: Mortgage-native, so core workflow logic is present without configuration. Big Purple Dot: Mortgage and real estate focused, so basic vertical logic is present.

What each record holds against them

Mortgage iQ: Very limited public review data, which makes independent validation difficult. Big Purple Dot: Capterra rating near 3.3 is the weakest here, and 4 reviews is too small a base.

Which one fits which shop

Best fit for Mortgage iQ: Smaller lenders wanting mortgage-native basics without enterprise pricing, particularly with a commercial component. Best fit for Big Purple Dot: Small mortgage and real estate teams already operating in its ecosystem, though the thin.

The short answer

Mortgage iQ finishes ahead on the published rubric, 3.4 to 2.9. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.