Modex vs Zillow Group
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Modex, Inc.
Zillow Group, Inc.
| Axis | Modex | Zillow Group |
|---|---|---|
| Production impact | 3.6 | 4.3 |
| Functionality & depth | 3.6 | 2.5 |
| Integrations & ecosystem | 2.6 | 2.3 |
| Adoption & support | 3.6 | 3.1 |
| Return on spend | 3.8 | 2.7 |
| Overall | 3.5 | 3.3 |
Modex wins 4 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Modex and Zillow Group are both scored in Lead Gen & Retention. Modex carries an overall of 3.5, Zillow Group an overall of 3.3. The widest gap between them is Functionality and depth, at 1.1 of a point. That axis measures whether it handles the messy loans and not just the clean file. Modex takes it, 3.6 to 2.5.
Where the five axes separate
On Functionality and depth the record favours Modex, 3.6 against 2.5. On Return on spend the record favours Modex, 3.8 against 2.7. On Production impact the record favours Zillow Group, 4.3 against 3.6.
Pricing posture
Modex does not publish pricing. Its listed model is quote only; profiles sold pay-per-hire, recruit sold by subscription. Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software.
Deployment and who each one targets
Deployment for Modex: Cloud, self-service search with employer messaging. Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Segment focus for Modex: Mortgage employers recruiting originators, plus wholesale and business development teams targeting brokers. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. The two entries name different buyers.
What each record credits
Modex: Profiles is priced pay-per-hire; the employer pays only when a hire happens. Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported.
What each record holds against them
Modex: No integration of any kind appears on the site, not even an API. Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS.
Which one fits which shop
Best fit for Modex: A hiring manager who wants verified production history and a single score before making an offer. Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing.
The short answer
Modex finishes ahead on the published rubric, 3.5 to 3.3. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →