Modex vs Own Up
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Modex, Inc.
RateGravity Inc.
| Axis | Modex | Own Up |
|---|---|---|
| Production impact | 3.6 | 2.3 |
| Functionality & depth | 3.6 | 2.1 |
| Integrations & ecosystem | 2.6 | 1.6 |
| Adoption & support | 3.6 | 2.6 |
| Return on spend | 3.8 | 2.3 |
| Overall | 3.5 | 2.2 |
Modex wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Modex and Own Up are both scored in Lead Gen & Retention. Modex carries an overall of 3.5, Own Up an overall of 2.2. The widest gap between them is Return on spend, at 1.5 of a point. That axis measures what the spend returns, which is not the same as being cheap. Modex takes it, 3.8 to 2.3.
Where the five axes separate
On Return on spend the record favours Modex, 3.8 against 2.3. On Functionality and depth the record favours Modex, 3.6 against 2.1. On Production impact the record favours Modex, 3.6 against 2.3.
Pricing posture
Modex does not publish pricing. Its listed model is quote only; profiles sold pay-per-hire, recruit sold by subscription. Own Up does not publish pricing. Its listed model is advertising and referral compensation paid by lenders, no published rate card.
Deployment and who each one targets
Deployment for Modex: Cloud, self-service search with employer messaging. Deployment for Own Up: Cloud marketplace, nothing installed on the lender side. Segment focus for Modex: Mortgage employers recruiting originators, plus wholesale and business development teams targeting brokers. Segment focus for Own Up: Lenders wanting rate shoppers who have already been screened and coached by a human advisor. The two entries name different buyers.
What each record credits
Modex: Profiles is priced pay-per-hire; the employer pays only when a hire happens. Own Up: Advisors work the borrower first, so you get an informed, better-qualified contact.
What each record holds against them
Modex: No integration of any kind appears on the site, not even an API. Own Up: No published pricing or partner terms of any kind.
Which one fits which shop
Best fit for Modex: A hiring manager who wants verified production history and a single score before making an offer. Best fit for Own Up: A lender that competes on price and wants borrowers who arrive already understanding the offer.
The short answer
Modex finishes ahead on the published rubric, 3.5 to 2.2. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →