Mobility Market Intelligence vs Own Up

What the rubric says

Mobility Market Intelligence and Own Up are both scored in Lead Gen & Retention. Mobility Market Intelligence carries an overall of 4.1, Own Up an overall of 2.2. The widest gap between them is Functionality and depth, at 2.3 of a point. That axis measures whether it handles the messy loans and not just the clean file. Mobility Market Intelligence takes it, 4.4 to 2.1.

Where the five axes separate

On Functionality and depth the record favours Mobility Market Intelligence, 4.4 against 2.1. On Production impact the record favours Mobility Market Intelligence, 4.4 against 2.3. On Integrations and ecosystem the record favours Mobility Market Intelligence, 3.6 against 1.6. On Return on spend the record favours Mobility Market Intelligence, 3.8 against 2.3. On Adoption and support the record favours Mobility Market Intelligence, 4.1 against 2.6.

Names, because the URL and the brand differ

Mobility Market Intelligence was formerly MMI.

Pricing posture

Mobility Market Intelligence does not publish pricing. Its listed model is quote only, tiered from individual seats to premier enterprise. Own Up does not publish pricing. Its listed model is advertising and referral compensation paid by lenders, no published rate card.

Deployment and who each one targets

Deployment for Mobility Market Intelligence: Cloud data platform with dashboards, webhook push and CRM sync. Deployment for Own Up: Cloud marketplace, nothing installed on the lender side. Segment focus for Mobility Market Intelligence: Enterprise lenders, recruiters and originators who need transaction-level data on agents, competitors and loan. Segment focus for Own Up: Lenders wanting rate shoppers who have already been screened and coached by a human advisor. The two entries name different buyers.

What each record credits

Mobility Market Intelligence: Coverage stated at 95 percent of the US across more than 3,000 county connections. Mobility Market Intelligence: Shows an originator’s production history and a competitor’s market share in one tool. Mobility Market Intelligence: Sits with Bonzo and MonitorBase under one owner, a path from data to alerts. Own Up: Advisors work the borrower first, so you get an informed, better-qualified contact. Own Up: The site plainly states its legal entity, NMLS number, compensation model and panel. Own Up: Publishes its lender panel, from Rocket Mortgage to NBKC, so you see the competition.

What each record holds against them

Mobility Market Intelligence: No published pricing, and seat costs buyers describe as high. Mobility Market Intelligence: Public record data lags, so recency varies by county and cannot be assumed. Mobility Market Intelligence: Names no CRM or LOS, citing only webhook and CRM sync in the abstract. Own Up: No published pricing or partner terms of any kind. Own Up: Borrower-aligned by design, so its incentive is finding a cheaper offer than yours. Own Up: Smaller consumer reach than big comparison sites, so volume potential is limited.

Which one fits which shop

Best fit for Mobility Market Intelligence: A recruiting team or a branch manager building agent referral pipelines from verified transaction. Best fit for Own Up: A lender that competes on price and wants borrowers who arrive already understanding the offer.

What each entry concludes

Mobility Market Intelligence: MMI is the transaction data layer that many mortgage recruiting and partnership strategies now run. Mobility Market Intelligence: It builds searchable profiles of loan officers, real estate agents, lenders and borrowers from public record. Own Up: Own Up operates as RateGravity Inc. Own Up: under NMLS #1450805, sitting between the borrower and a lender panel.

The short answer

Mobility Market Intelligence finishes ahead on the published rubric, 4.1 to 2.2. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.