Mobility Market Intelligence vs HomeLight
Lead Gen & Retention head-to-head · axis by axis, same rubric for both
Mobility Market Intelligence
Lead Gen & Retention
| Axis | Mobility Market Intelligence | HomeLight |
|---|---|---|
| Production impact | 4.4 | 3.8 |
| Functionality & depth | 4.4 | 3.3 |
| Integrations & ecosystem | 3.6 | 2.8 |
| Adoption & support | 4.1 | 3.8 |
| Return on spend | 3.8 | 3.8 |
| Overall | 4.1 | 3.6 |
Mobility Market Intelligence wins 4 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Mobility Market Intelligence and HomeLight are both scored in Lead Gen & Retention. Mobility Market Intelligence carries an overall of 4.1, HomeLight an overall of 3.6. The widest gap between them is Functionality and depth, at 1.1 of a point. That axis measures whether it handles the messy loans and not just the clean file. Mobility Market Intelligence takes it, 4.4 to 3.3.
Where the five axes separate
On Functionality and depth the record favours Mobility Market Intelligence, 4.4 against 3.3. On Integrations and ecosystem the record favours Mobility Market Intelligence, 3.6 against 2.8. On Production impact the record favours Mobility Market Intelligence, 4.4 against 3.8. On Adoption and support the record favours Mobility Market Intelligence, 4.1 against 3.8. Return on spend is level at 3.8 for both.
Names, because the URL and the brand differ
Mobility Market Intelligence was formerly MMI.
Pricing posture
Mobility Market Intelligence does not publish pricing. Its listed model is quote only, tiered from individual seats to premier enterprise. HomeLight does not publish pricing. Its listed model is no lender fee for registration or pre-qualification, borrower-side economics not published.
Deployment and who each one targets
Deployment for Mobility Market Intelligence: Cloud data platform with dashboards, webhook push and CRM sync. Deployment for HomeLight: Web portal, lender registers and submits clients manually. Segment focus for Mobility Market Intelligence: Enterprise lenders, recruiters and originators who need transaction-level data on agents, competitors and loan. Segment focus for HomeLight: Retail loan officers with move-up buyers blocked by a contingent sale. The two entries name different buyers.
What each record credits
Mobility Market Intelligence: Coverage stated at 95 percent of the US across more than 3,000 county connections. Mobility Market Intelligence: Shows an originator’s production history and a competitor’s market share in one tool. Mobility Market Intelligence: Sits with Bonzo and MonitorBase under one owner, a path from data to alerts. HomeLight: Removes the sale contingency and pulls the old payment out of DTI. HomeLight: Publishes real scale: $884 million-plus unlocked, 22,000 loan officers enrolled. HomeLight: Free to register and pre-qualify, with a stated 24 hour turnaround.
What each record holds against them
Mobility Market Intelligence: No published pricing, and seat costs buyers describe as high. Mobility Market Intelligence: Public record data lags, so recency varies by county and cannot be assumed. Mobility Market Intelligence: Names no CRM or LOS, citing only webhook and CRM sync in the abstract. HomeLight: A program you enroll in and submit to, not licensable software. HomeLight: HomeLight originates loans under NMLS 1529229, competing for the same borrower. HomeLight: Submission and status checks are manual, with no lender-side integration published.
Which one fits which shop
Best fit for Mobility Market Intelligence: A recruiting team or a branch manager building agent referral pipelines from verified transaction. Best fit for HomeLight: Purchase-focused originators losing move-up borrowers on debt-to-income or contingency.
What each entry concludes
Mobility Market Intelligence: MMI is the transaction data layer that many mortgage recruiting and partnership strategies now run. Mobility Market Intelligence: It builds searchable profiles of loan officers, real estate agents, lenders and borrowers from public record. HomeLight: HomeLight’s lender product is Buy Before You Sell, a bridge program that removes the sale contingency. HomeLight: It unlocks up to 90% of CLTV at 0% interest, with free pre-qualification and a stated 24 hour.
The short answer
Mobility Market Intelligence finishes ahead on the published rubric, 4.1 to 3.6. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →