Matic Insurance vs Zillow Group

What the rubric says

Matic Insurance and Zillow Group are both scored in Lead Gen & Retention. Matic Insurance carries an overall of 4.2, Zillow Group an overall of 3.3. The widest gap between them is Return on spend, at 1.8 of a point. That axis measures what the spend returns, which is not the same as being cheap. Matic Insurance takes it, 4.5 to 2.7.

Where the five axes separate

On Return on spend the record favours Matic Insurance, 4.5 against 2.7. On Integrations and ecosystem the record favours Matic Insurance, 3.7 against 2.3. On Adoption and support the record favours Matic Insurance, 4.4 against 3.1. On Functionality and depth the record favours Matic Insurance, 3.7 against 2.5. Production impact is level at 4.3 for both.

Pricing posture

Matic Insurance does not publish pricing. Its listed model is no licence fee to the lender, matic earns carrier commission and shares revenue with the partner. Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software.

Deployment and who each one targets

Deployment for Matic Insurance: Cloud, API integration into the origination or servicing workflow, co-branded consumer experience. Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Segment focus for Matic Insurance: Originators, servicers, banks and credit unions adding a homeowners insurance attach point to an existing. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. The two entries name different buyers.

What each record credits

Matic Insurance: No licence fee, so the business case is revenue share, not spend approval. Matic Insurance: Carrier panel is broad and named, covering more than 60 A-rated carriers. Matic Insurance: Serves origination and servicing both, giving retaining lenders the renewal touchpoint. Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported. Zillow Group: Consumers arrive with intent formed, having searched property before requesting a quote. Zillow Group: Quote marketplace runs through a licensed entity, Zillow Group Marketplace, NMLS #1303160.

What each record holds against them

Matic Insurance: No LOS or point-of-sale system is named, so integration effort is unknown. Matic Insurance: Claimed 2 to 3 times retention lift and $970 average saving lack any methodology. Matic Insurance: Revenue share terms are undisclosed, so partners cannot benchmark before negotiating. Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS. Zillow Group: No lead cost published, so cost per funded loan cannot be modeled beforehand. Zillow Group: Zillow Home Loans originates directly, so the lead seller competes for your borrower.

Which one fits which shop

Best fit for Matic Insurance: A lender or servicer that wants insurance revenue without building and licensing an agency. Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing.

What each entry concludes

Matic Insurance: Matic is a digital insurance agency that lenders and servicers embed, not a marketing tool they operate. Matic Insurance: The borrower needs a homeowners policy anyway, and Matic turns that moment into a comparison across its carrier. Zillow Group: Zillow Group belongs in a lead generation review as a channel, not a system. Zillow Group: Its investor page reports 239 million average monthly unique users and $772 million of second quarter 2026 revenue.

The short answer

Matic Insurance finishes ahead on the published rubric, 4.2 to 3.3. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.