Matic Insurance vs Percy.ai

What the rubric says

Matic Insurance and Percy.ai are both scored in Lead Gen & Retention. Matic Insurance carries an overall of 4.2, Percy.ai an overall of 2.5. The widest gap between them is Return on spend, at 2 of a point. That axis measures what the spend returns, which is not the same as being cheap. Matic Insurance takes it, 4.5 to 2.5.

Where the five axes separate

On Return on spend the record favours Matic Insurance, 4.5 against 2.5. On Integrations and ecosystem the record favours Matic Insurance, 3.7 against 1.8. On Adoption and support the record favours Matic Insurance, 4.4 against 2.7. On Production impact the record favours Matic Insurance, 4.3 against 2.7. On Functionality and depth the record favours Matic Insurance, 3.7 against 2.8.

Pricing posture

Matic Insurance does not publish pricing. Its listed model is no licence fee to the lender, matic earns carrier commission and shares revenue with the partner. Percy.ai does not publish pricing. Its listed model is quote only; single user licenses referenced without figures.

Deployment and who each one targets

Deployment for Matic Insurance: Cloud, API integration into the origination or servicing workflow, co-branded consumer experience. Deployment for Percy.ai: Cloud, contacts loaded by CRM import or CSV upload. Segment focus for Matic Insurance: Originators, servicers, banks and credit unions adding a homeowners insurance attach point to an existing. Segment focus for Percy.ai: Retail and servicing lenders building purchase volume through homeowner and agent relationships. The two entries name different buyers.

What each record credits

Matic Insurance: No licence fee, so the business case is revenue share, not spend approval. Matic Insurance: Carrier panel is broad and named, covering more than 60 A-rated carriers. Matic Insurance: Serves origination and servicing both, giving retaining lenders the renewal touchpoint. Percy.ai: Equity dashboards give officers a contact reason that is not a rate quote. Percy.ai: Signals draws intent from a stated 3,300 plus real estate sites, rare data ownership. Percy.ai: Brokerages buy the same data, which makes agent co-marketing talks concrete.

What each record holds against them

Matic Insurance: No LOS or point-of-sale system is named, so integration effort is unknown. Matic Insurance: Claimed 2 to 3 times retention lift and $970 average saving lack any methodology. Matic Insurance: Revenue share terms are undisclosed, so partners cannot benchmark before negotiating. Percy.ai: No CRM or LOS is named anywhere; Signals loads contacts by import or CSV. Percy.ai: Headline 409% ROI and 11% conversion figures are vendor claims without methodology. Percy.ai: Signals is documented for brokerages and agents, not for reaching a loan officer.

Which one fits which shop

Best fit for Matic Insurance: A lender or servicer that wants insurance revenue without building and licensing an agency. Best fit for Percy.ai: A retail shop that wants past clients engaged with home value and equity content.

What each entry concludes

Matic Insurance: Matic is a digital insurance agency that lenders and servicers embed, not a marketing tool they operate. Matic Insurance: The borrower needs a homeowners policy anyway, and Matic turns that moment into a comparison across its carrier. Percy.ai: Percy.ai is Cordless Media’s homeowner engagement product, built on the behavioral data business that used to trade. Percy.ai: It sends past clients a personalized equity dashboard and adds Signals, an intent feed from 3,300 plus real.

The short answer

Matic Insurance finishes ahead on the published rubric, 4.2 to 2.5. The margin comes mostly from Return on spend. Same rubric, same weights, no sponsorships.