Loanzify vs Encompass Consumer Connect

What the rubric says

Loanzify and Encompass Consumer Connect are both scored in Point of Sale. Loanzify carries an overall of 3.9, Encompass Consumer Connect an overall of 3.2. The widest gap between them is Adoption and support, at 1.7 of a point. That axis measures whether the team adopts it and gets unstuck. Loanzify takes it, 4.8 to 3.1.

Where the five axes separate

On Adoption and support the record favours Loanzify, 4.8 against 3.1. On Return on spend the record favours Loanzify, 5 against 3.6. On Functionality and depth the record favours Loanzify, 3.6 against 2.8. On Integrations and ecosystem the record favours Encompass Consumer Connect, 3.8 against 3.1. On Production impact the record favours Loanzify, 3.6 against 3.

Names, because the URL and the brand differ

Encompass Consumer Connect was formerly ICE.

Pricing posture

Loanzify does not publish pricing. Its listed model is quote only. Encompass Consumer Connect does not publish pricing. Its listed model is quote only, sold within the encompass relationship.

Deployment and who each one targets

Deployment for Loanzify: Cloud, borrower mobile app, co-branded realtor app. Deployment for Encompass Consumer Connect: Cloud, native to Encompass. Segment focus for Loanzify: Individual loan officers, small brokerages and retail branches. Segment focus for Encompass Consumer Connect: Encompass lenders who want a POS with no integration project attached. The two entries name different buyers.

What each record credits

Loanzify: The intake flow is genuinely well designed: visual prompts, progress bar, plain-language instructions, and a mobile-tuned. Loanzify: Deepest branding control in this group. Loanzify: Spanish-language 1003, which few competitors offer and which matters in a growing share of the purchase. Encompass Consumer Connect: Native to Encompass, so field-mapping and sync work disappear. Encompass Consumer Connect: Direct Desktop Underwriter and Loan Product Advisor access without extra plumbing. Encompass Consumer Connect: Argyle built to Consumer Connect specifically; the verification ecosystem is opening.

What each record holds against them

Loanzify: Lighter than BeSmartee or Cloudvirga on disclosure automation, AUS integration, and pre-underwriting. Loanzify: LenderHomePage’s core business is lender websites. Loanzify: No published pricing. Encompass Consumer Connect: Useless outside Encompass; it does not survive an LOS change. Encompass Consumer Connect: Noticeably thinner than specialist POS tools on workflow and loan officer features. Encompass Consumer Connect: Deepens single-vendor dependence across LOS, POS, closing and data.

Which one fits which shop

Best fit for Loanzify: Lenders and brokers who compete on borrower experience and brand presentation, especially those serving Spanish-speaking borrowers. Best fit for Encompass Consumer Connect: Encompass shops that value a single vendor and single support line over feature depth.

What each entry concludes

Loanzify: Mobile-first POS from LenderHomePage, a mortgage website and technology vendor operating since 2003. Loanzify: Built around an interview-style questionnaire with heavy branding control, paired with branded borrower and realtor mobile apps. Encompass Consumer Connect: Consumer Connect is ICE’s borrower-facing POS, built to sit on Encompass rather than integrate with it. Encompass Consumer Connect: It covers the online application, document upload, eSignature, status tracking and abandoned-application follow-up.

The short answer

Loanzify finishes ahead on the published rubric, 3.9 to 3.2. The margin comes mostly from Adoption and support. Same rubric, same weights, no sponsorships.