Lender Price vs Loan Sifter
Pricing & Eligibility head-to-head · axis by axis, same rubric for both
Cre8tech Labs, Inc.
Optimal Blue, LLC (Constellation Software)
| Axis | Lender Price | Loan Sifter |
|---|---|---|
| Production impact | 4.4 | 3.1 |
| Functionality & depth | 4.9 | 2.8 |
| Integrations & ecosystem | 4.2 | 2.6 |
| Adoption & support | 4.2 | 3.6 |
| Return on spend | 4.4 | 3.8 |
| Overall | 4.5 | 3.0 |
Lender Price wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Lender Price and Loan Sifter are both scored in Pricing & Eligibility. Lender Price carries an overall of 4.5, Loan Sifter an overall of 3. The widest gap between them is Functionality and depth, at 2.1 of a point. That axis measures whether it handles the messy loans and not just the clean file. Lender Price takes it, 4.9 to 2.8.
Where the five axes separate
On Functionality and depth the record favours Lender Price, 4.9 against 2.8. On Integrations and ecosystem the record favours Lender Price, 4.2 against 2.6. On Production impact the record favours Lender Price, 4.4 against 3.1. On Return on spend the record favours Lender Price, 4.4 against 3.8. On Adoption and support the record favours Lender Price, 4.2 against 3.6.
In Pricing & Eligibility the rubric weights Functionality and depth heaviest, at 35 percent. That is why the two overalls sit where they do.
How the weights turn axes into a score
Production impact carries 25 percent of the Pricing & Eligibility score. It measures whether the tool moves volume, pull-through or cycle time. Functionality and depth carries 35 percent of the Pricing & Eligibility score. It measures whether it handles the messy loans and not just the clean file. Integrations and ecosystem carries 20 percent of the Pricing & Eligibility score. It measures how well it reaches the rest of the stack. Adoption and support carries 10 percent of the Pricing & Eligibility score. It measures whether the team adopts it and gets unstuck. Return on spend carries 10 percent of the Pricing & Eligibility score. It measures what the spend returns, which is not the same as being cheap.
Pricing posture
Lender Price does not publish pricing. Its listed model is quote only. Loan Sifter publishes pricing. Its listed model is published subscription, $79 per month base. One of the two can be costed before a sales call, the other cannot.
Deployment and who each one targets
Deployment for Lender Price: Cloud, API and LOS integrations. Deployment for Loan Sifter: Cloud, browser based with claimed LOS and CRM connections. Segment focus for Lender Price: Multi-channel lenders and brokers that need one engine behind retail, wholesale, correspondent and non-agency. Segment focus for Loan Sifter: Independent mortgage brokers comparing wholesale investor offerings. The two entries name different buyers.
What each record credits
Lender Price: One configuration prices retail, wholesale, correspondent and non-agency channels. Lender Price: Listed as an ICE Mortgage Technology Gold Partner on its own site. Lender Price: Clear, stable ownership: Cre8tech Labs, founded 2015, headquartered in Pasadena. Lender Price: Holds SOC 2 Type 2 and seven HousingWire Tech100 listings. Loan Sifter: Published base price of $79 per month, almost unique in this category. Loan Sifter: Optimal Blue states access to more than 120 wholesale investors daily. Loan Sifter: Quotes conforming, non-conforming, government, non-QM, home equity and construction. Loan Sifter: Backed by the category’s largest pricing vendor, so investor data upkeep holds.
What each record holds against them
Lender Price: No public integration list; only ICE and a NEXA LOS page are named. Lender Price: All scale figures are vendor claims with no third-party check. Lender Price: No published pricing for any tier or module. Lender Price: Wide product line means confirming which modules the base contract includes. Loan Sifter: Built for brokers; lenders get no lock desk, margin management, best execution or hedging. Loan Sifter: Claims LOS and CRM integration but names no system at all. Loan Sifter: The loansifter.com domain redirects into Optimal Blue with no independent presence. Loan Sifter: The $79 tier covers core pricing only; upper tiers are unpublished.
Which one fits which shop
Best fit for Lender Price: A lender running several channels that wants one pricing configuration behind all of them. Best fit for Loan Sifter: A small broker shop that needs wholesale rate comparison without an enterprise contract.
What each entry concludes
Lender Price: Lender Price, built by Cre8tech Labs in Pasadena since 2015, is the breadth pick among independent pricing engines. Lender Price: A multi-channel lender configures once and prices everywhere, instead of stitching two vendors together. Lender Price: Around the enterprise PPE sit CorrX, FLEX, a capital markets tool, marketplaces, recapture and an AI assistant. Lender Price: Claimed scale is self-reported and unaudited: over $300 billion locked across more than 400 customers. Lender Price: It also claims 130,000 supported loan products. Loan Sifter: LoanSifter is Optimal Blue’s broker-facing pricing engine, the rare mortgage product with a price on the page. Loan Sifter: The base subscription costs $79 a month. Loan Sifter: Optimal Blue says it reaches more than 120 wholesale investors daily and serves roughly 6,000 users. Loan Sifter: A broker who wants side-by-side wholesale comparison and no lock desk or hedging buys this without a committee. Loan Sifter: The catch is scope: this is broker quoting and comparison, not the enterprise engine.
The short answer
Lender Price finishes ahead on the published rubric, 4.5 to 3. The margin comes mostly from Functionality and depth. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →