Figure Technology Solutions vs LiquidFi

What the rubric says

Figure Technology Solutions and LiquidFi are both scored in Secondary & Capital Markets. Figure Technology Solutions carries an overall of 3.6, LiquidFi an overall of 2. The widest gap between them is Production impact, at 1.9 of a point. That axis measures whether the tool moves volume, pull-through or cycle time. Figure Technology Solutions takes it, 4 to 2.1.

Where the five axes separate

On Production impact the record favours Figure Technology Solutions, 4 against 2.1. On Return on spend the record favours Figure Technology Solutions, 3.3 against 1.8. On Adoption and support the record favours Figure Technology Solutions, 3.3 against 1.8. On Functionality and depth the record favours Figure Technology Solutions, 3.7 against 2.3. On Integrations and ecosystem the record favours Figure Technology Solutions, 3 against 1.6.

Names, because the URL and the brand differ

LiquidFi was formerly Liquid Mortgage.

Pricing posture

Figure Technology Solutions does not publish pricing. Its listed model is not published for partners; consumer loan rates are published, platform economics are not. LiquidFi does not publish pricing. Its listed model is quote only, nothing published.

Deployment and who each one targets

Deployment for Figure Technology Solutions: Cloud platform with a blockchain-native registry and marketplace. Deployment for LiquidFi: Cloud, blockchain-backed loan record with full API access. Segment focus for Figure Technology Solutions: Home equity originators and institutional credit buyers willing to work on Figure’s blockchain rails. Segment focus for LiquidFi: Securitization sponsors and warehouse lenders rather than origination desks. The two entries name different buyers.

What each record credits

Figure Technology Solutions: Company states 200-plus partners use its origination systems, $22 billion-plus financed. Figure Technology Solutions: Nasdaq disclosure under FIGR beats any private vendor here for transparency. Figure Technology Solutions: Origination and secondary sale share one ecosystem, removing handoffs that slow sales. LiquidFi: Reports $24.3 billion unpaid principal balance across 57,621 platform loans. LiquidFi: Covers residential, commercial, single-family rental and alternative assets, not residential only. LiquidFi: Full API access means data gets pulled, not only viewed.

What each record holds against them

Figure Technology Solutions: Closed ecosystem, with no third-party LOS or hedge advisory integrations named. Figure Technology Solutions: Scope is home equity and adjacent credit, not agency or jumbo first liens. Figure Technology Solutions: No partner-side pricing; the only published rates are consumer HELOC terms. LiquidFi: No ownership, investor, funding or leadership information published anywhere. LiquidFi: Not one integration named: no LOS, servicing system, eVault or custodian. LiquidFi: No named clients or case studies, so reported balances cannot be checked.

Which one fits which shop

Best fit for Figure Technology Solutions: A lender that wants HELOC origination and a ready buyer in the same system. Best fit for LiquidFi: An issuer whose investors keep asking for loan-level data faster than servicing can produce it.

What each entry concludes

Figure Technology Solutions: Figure is an all-or-nothing decision, not a tool you bolt onto an existing stack. Figure Technology Solutions: It is a vertically integrated home equity platform trading on Nasdaq under FIGR. LiquidFi: LiquidFi, formerly Liquid Mortgage, keeps a verifiable record of loan data, documents, payments and ownership in one place. LiquidFi: The parties who normally reconcile that information across four systems read it there instead.

The short answer

Figure Technology Solutions finishes ahead on the published rubric, 3.6 to 2. The margin comes mostly from Production impact. Same rubric, same weights, no sponsorships.