Down Payment Resource vs Percy.ai

What the rubric says

Down Payment Resource and Percy.ai are both scored in Lead Gen & Retention. Down Payment Resource carries an overall of 4.3, Percy.ai an overall of 2.5. The widest gap between them is Integrations and ecosystem, at 2 of a point. That axis measures how well it reaches the rest of the stack. Down Payment Resource takes it, 3.8 to 1.8.

Where the five axes separate

On Integrations and ecosystem the record favours Down Payment Resource, 3.8 against 1.8. On Return on spend the record favours Down Payment Resource, 4.4 against 2.5. On Production impact the record favours Down Payment Resource, 4.4 against 2.7. On Adoption and support the record favours Down Payment Resource, 4.4 against 2.7. On Functionality and depth the record favours Down Payment Resource, 4.4 against 2.8.

Pricing posture

Down Payment Resource does not publish pricing. Its listed model is quote only, enterprise licence. Percy.ai does not publish pricing. Its listed model is quote only; single user licenses referenced without figures.

Deployment and who each one targets

Deployment for Down Payment Resource: Cloud portals for four roles plus an Encompass integration. Deployment for Percy.ai: Cloud, contacts loaded by CRM import or CSV upload. Segment focus for Down Payment Resource: Lenders serving first time, moderate income and CRA-driven borrowers. Segment focus for Percy.ai: Retail and servicing lenders building purchase volume through homeowner and agent relationships. The two entries name different buyers.

What each record credits

Down Payment Resource: Tracks more than 2,600 programmes nationally, 74 percent offering down payment assistance. Down Payment Resource: Published Encompass integration surfaces programme matching inside the LOS. Down Payment Resource: Four role-specific surfaces: research, matching, underwriting guidelines and consumer capture. Percy.ai: Equity dashboards give officers a contact reason that is not a rate quote. Percy.ai: Signals draws intent from a stated 3,300 plus real estate sites, rare data ownership. Percy.ai: Brokerages buy the same data, which makes agent co-marketing talks concrete.

What each record holds against them

Down Payment Resource: No pricing published at any tier or lender size. Down Payment Resource: Programme data still needs filtering through your own overlays, and that work is yours. Down Payment Resource: Only two lender customers named: Mountain West Financial and Cherry Creek Mortgage. Percy.ai: No CRM or LOS is named anywhere; Signals loads contacts by import or CSV. Percy.ai: Headline 409% ROI and 11% conversion figures are vendor claims without methodology. Percy.ai: Signals is documented for brokerages and agents, not for reaching a loan officer.

Which one fits which shop

Best fit for Down Payment Resource: Lenders losing otherwise good borrowers at the down payment. Best fit for Percy.ai: A retail shop that wants past clients engaged with home value and equity content.

What each entry concludes

Down Payment Resource: Down Payment Resource keeps a database of more than 2,600 homeownership assistance programmes. Down Payment Resource: It matches borrowers to programmes, so a file short on down payment funds instead of dying. Percy.ai: Percy.ai is Cordless Media’s homeowner engagement product, built on the behavioral data business that used to trade. Percy.ai: It sends past clients a personalized equity dashboard and adds Signals, an intent feed from 3,300 plus real.

The short answer

Down Payment Resource finishes ahead on the published rubric, 4.3 to 2.5. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.