Doma vs Spruce
Title & Closing Production head-to-head · axis by axis, same rubric for both
Title Resources Group
Zillow Group
| Axis | Doma | Spruce |
|---|---|---|
| Production impact | 4.3 | 2.1 |
| Functionality & depth | 3.7 | 1.9 |
| Integrations & ecosystem | 3.8 | 1.7 |
| Adoption & support | 3.8 | 2.4 |
| Return on spend | 3.6 | 2.1 |
| Overall | 3.9 | 2.0 |
Doma wins 5 of 5 axes. Same rubric, same weights, no sponsorships.
What the rubric says
Doma and Spruce are both scored in Title & Closing Production. Doma carries an overall of 3.9, Spruce an overall of 2. The widest gap between them is Production impact, at 2.2 of a point. That axis measures whether the tool moves volume, pull-through or cycle time. Doma takes it, 4.3 to 2.1.
Where the five axes separate
On Production impact the record favours Doma, 4.3 against 2.1. On Integrations and ecosystem the record favours Doma, 3.8 against 1.7. On Functionality and depth the record favours Doma, 3.7 against 1.9. On Return on spend the record favours Doma, 3.6 against 2.1. On Adoption and support the record favours Doma, 3.8 against 2.4.
Pricing posture
Doma does not publish pricing. Its listed model is quote only, priced as title and closing fees. Spruce does not publish pricing. Its listed model is quote only, priced as title and escrow fees.
Deployment and who each one targets
Deployment for Doma: Vendor-hosted service with partner and API delivery. Deployment for Spruce: Vendor-hosted consumer service. Segment focus for Doma: Lenders that want a title decision returned inside their origination flow, not a production system. Segment focus for Spruce: Zillow’s consumer closing flow, with agents and lenders positioned as referral sources. The two entries name different buyers.
What each record credits
Doma: Instant title decisioning removes days from low-complexity files, not minutes. Doma: Blend expanded its Doma integration in July 2025, with Stavvy and Lodasoft also signed. Doma: Covers home equity and refinance, not only first-lien purchase. Spruce: Zillow Group backing removes the funding risk of a venture-stage title startup. Spruce: States over 20 billion dollars in transactions and 56,000-plus buyers served. Spruce: Support contacts published openly, with an email address and a phone line.
What each record holds against them
Doma: Not software you license; a title service with technology behind it. Doma: Benefit concentrates in simple files, so your instant decision rate sets the value. Doma: No direct Encompass integration documented in public material. Spruce: Spruce brand retired; spruce.co redirects to Zillow’s closing page. Spruce: No API and no partner directory named on the current page. Spruce: Aimed at homebuyers; lenders are referral sources, not platform customers.
Which one fits which shop
Best fit for Doma: Refinance and home equity desks chasing shorter title turn times. Best fit for Spruce: Buyers evaluating Zillow’s consumer closing service rather than a licensable platform.
What each entry concludes
Doma: Doma is a title underwriter and closing operation selling instant title decisioning, not production software lenders run. Doma: It went private in 2024 at 6.29 dollars a share and merged with Title Resources Group. Spruce: Spruce no longer exists as a separate brand. Spruce: Zillow Group announced the acquisition in August 2023 and completed it.
The short answer
Doma finishes ahead on the published rubric, 3.9 to 2. The margin comes mostly from Production impact. Same rubric, same weights, no sponsorships.
Both tools are scored on the same weighted rubric, production impact carries the most weight. Comparisons are never sponsored. Disclosure →