Covered Insurance Solutions vs Zillow Group

What the rubric says

Covered Insurance Solutions and Zillow Group are both scored in Lead Gen & Retention. Covered Insurance Solutions carries an overall of 4, Zillow Group an overall of 3.3. The widest gap between them is Integrations and ecosystem, at 1.8 of a point. That axis measures how well it reaches the rest of the stack. Covered Insurance Solutions takes it, 4.1 to 2.3.

Where the five axes separate

On Integrations and ecosystem the record favours Covered Insurance Solutions, 4.1 against 2.3. On Functionality and depth the record favours Covered Insurance Solutions, 4 against 2.5. On Return on spend the record favours Covered Insurance Solutions, 4 against 2.7. On Adoption and support the record favours Covered Insurance Solutions, 3.9 against 3.1. On Production impact the record favours Zillow Group, 4.3 against 3.9.

Pricing posture

Covered Insurance Solutions does not publish pricing. Its listed model is agency revenue share, no published fees. Zillow Group does not publish pricing. Its listed model is not published; lender participation in the quote marketplace is bought as advertising, not licensed as software.

Deployment and who each one targets

Deployment for Covered Insurance Solutions: Cloud, embedded in POS and servicing portals via API. Deployment for Zillow Group: Consumer marketplace, no lender side deployment. Segment focus for Covered Insurance Solutions: Lenders and servicers capturing homeowners insurance revenue and protecting escrow. Segment focus for Zillow Group: Lenders buying purchase intent consumer inquiries at national scale. The two entries name different buyers.

What each record credits

Covered Insurance Solutions: Names integration points concretely: Blend, Blue Sage’s LION POS, Total Expert, ICE Servicing Digital. Covered Insurance Solutions: More than 80 carriers in all 50 states, homeowners forms through flood. Covered Insurance Solutions: Labels its own dashboard figures illustrative instead of passing them off as results. Zillow Group: Audience scale no rival approaches: 239 million average monthly unique users reported. Zillow Group: Consumers arrive with intent formed, having searched property before requesting a quote. Zillow Group: Quote marketplace runs through a licensed entity, Zillow Group Marketplace, NMLS #1303160.

What each record holds against them

Covered Insurance Solutions: Encompass is absent from the partner list, closing off the largest origination base. Covered Insurance Solutions: No customer outcome data published, and the vendor says so itself. Covered Insurance Solutions: Ownership and funding are undisclosed, and so is the lender’s revenue split. Zillow Group: Not lender software: nothing to license and nothing to connect to an LOS. Zillow Group: No lead cost published, so cost per funded loan cannot be modeled beforehand. Zillow Group: Zillow Home Loans originates directly, so the lead seller competes for your borrower.

Which one fits which shop

Best fit for Covered Insurance Solutions: Servicers and lenders already running Blend, Blue Sage or ICE Servicing Digital. Best fit for Zillow Group: A lender that can staff instant response and wants volume from the largest US housing.

What each entry concludes

Covered Insurance Solutions: Covered is a digital insurance agency built for mortgage companies, not a standalone tool. Covered Insurance Solutions: It embeds homeowners insurance shopping in the origination flow and the servicing portal. Zillow Group: Zillow Group belongs in a lead generation review as a channel, not a system. Zillow Group: Its investor page reports 239 million average monthly unique users and $772 million of second quarter 2026 revenue.

The short answer

Covered Insurance Solutions finishes ahead on the published rubric, 4 to 3.3. The margin comes mostly from Integrations and ecosystem. Same rubric, same weights, no sponsorships.